Following outstanding results in 2016, Revel were commissioned for a second year running to oversee the event management, promotion and sponsorship of ISLEXPO. An informal, high-energy business conference, ISLEXPO showcases the Isle of Man – a global centre for offshore business – as a great place to live and work. The remit was to reference a range of sectors including: digital, e-business, financial services, food and drink, manufacturing and creative industries. In 2017 the campaign focus shifted from ‘start-up’ to ‘growth’, which needed to resonate throughout event.
The ‘grow’ theme was represented across the whole event, in the programme, design and production. The conference itself ‘grew’, both in scale and in scope extending from one to two days and with the addition of a popular ‘Garden Hub’, featuring interactive content. The overall look and feel was fresh and organic, as a bright green colourway contrasted with raw materials.
Delegates immersed themselves in workshops, pop-up talks, live performance, panels, pitching, networking and an impressive line-up of speakers, including TV adventurer Simon Reeve and former head of Google UK Dan Cobley. The event was fuelled by locally roasted coffee and festival style hospitality, with increased opportunities to interact over the incredible food and drink at a networking breakfast, sponsored cocktail and gala dinner.
Numbers also grew! 1,700 delegates attended, an increase of 40% from the previous year. Sponsorship income doubled with 25 partners on board and feedback from all involved could not have been more positive. To rounds things off, a stand-out social media and digital campaign ensured the event brand remained buoyant in the lead-up to, during and post ISLEXPO.
Photos courtesy of Isle of Man Government
“ISLEXPO has brought something completely new, exciting, informative and inspiring to the Island – filling a gap and feeding a creative hunger in the community, appealing to everyone from students to entrepreneurs to business executives. The speakers that Revel secure and bring to our shores are always enlightening and thoroughly engaging and the spaces they create for them are fresh and funky. I’m looking forward to ISLEXPO 2018 – and to whatever other events Revel may have on the cards for the coming years. They are helping to change our Island for the better.”
CHRISTY DE HAVEN – PRESENTER AND MEDIA PARTNER