For two weeks each summer, world-class motorcycling and an electric atmosphere take over the entire Isle of Man – there’s nothing quite like it on the planet. The Isle of Man TT Races greet thousands of visitors from around the globe. With strong roots to the fair Isle, team Revel are delighted to be a part of it.
In 2018, Bushy’s – the Island-based, legendary beer company and TT institution for over 20 years – relocated their popular TT event to a new, much larger site. To accompany the successful expansion, they sought additional expertise from Revel, who would help them develop the event to a fully-fledged festival and live event experience, with added focus for brands, official partners, TT teams, corporates, press and a whole new host of customers.
Bushy’s TT Village 2019 Video
The first year of the collaboration saw an impressive line-up of local, national and international companies and brands take advantage of a new sponsorship programme. With Revel’s help, these organisations maximised on a versatile event platform that would enable them to amplify their brand message during a truly unique time. Pepsi, leading motorcycle publication MCN and Isle of Man Government’s Locate agency were amongst a few names announced as partners in early 2019.
Underpinning the growing profile of the Bushy’s event, Revel launched a concentrated, three-month marketing campaign with noticeable impact in the lead-up to TT 2019. An impressive new website –www.BushysTTVillage.com – and Facebook campaign escalated excitement and generated thousands of followers around the globe. Organic social reach catapulted to 20,000+ alone, with daily visits to the website in excess of 1.2k.
Revel went on to notch things up a gear further with the launch of Upstairs at Bushy’s – a superb terrace space offering a new TT hospitality experience and two exciting events spaces for private or shared use group bookings. The Terrace and The Little Tent quickly became talking points of TT 2019, instantly popular for being relaxed, informal, and a whole lot of fun!
Comprising a superb terrace setting with panoramic views, delicious local food and drink, friendly service, private events facilities and a pop-up events programme, Bushy’s TT Village now offers informal VIP and spaces for large or small group bookings on par with any major festival or motorsport event in the UK.