During the summer of 2016 in partnership with the Department of Art, Design and Media of UCM, Revel established ‘MakeMarket: A Creative Industries Takeover’. This unique pop-up was conceived in response to a vacant building and as a vehicle to promote the creative industries. With two months to occupy the space, a limited budget and tight lead in time, we were challenged with delivering an engaging, spontaneous event programme that would capture public imagination and challenge perceptions.
We produced a strong project identity based around the building’s original function as a Victorian Market Hall, referencing the heritage of the space and ideas about creating and generating commerce. The logo alluded to a block stamp, which again referenced the act of making, and the use of a corrugated background gave the brand an impermanent, urban feel.
Working with partners and creative professionals from across the country, Revel put in place a schedule with wide appeal that reflected many different facets of the creative industries. Programme highlights included a talk from V&A Savage Beauty curator, Kate Bethune; discussion with Erika Rushton from Baltic Creative; interactive fashion focus; architecture workshop and display; digital animation sessions; performing arts and pop-up pottery studio.
Given the MakeMarket’s temporary nature and timing, engaging audience numbers was a core challenge of the project. Attendance was driven by an intensive social media and PR campaign. This was successful both in generating buzz about the events and raising the profile of the creative industries more widely.
“It was a delight to work with Kate and Sam on the Creative Industries project. They were highly professional and extremely pleasant to work with. Together we were able to develop an imaginative trail blazing project that brought together a wide range of creatives. Kate and Sam have very good contacts which enabled us to enrich the project extending our contacts, networks and skills”
HELEN FOX – PROGRAMME MANAGER FOR ART, DESIGN AND MEDIA, UNIVERSITY COLLEGE ISLE OF MAN